It’s not news that e-commerce is thriving in all fields whose market size in China is expected to reach an estimated $296 billion in 2013. And I believe many industry sources in electronic world have already started the prediction for the future performance of e-commerce, the dilemma of retail. But I want to say e-commerce should stop and cool down, preparing for better supply chain.
Comparing with retail, e-commerce shows a lot of advantages, such as more comprehensive items selection, time saving, and cheaper products. For those stay-at-home styles, when facing bitter cold and severe heat weather, multinational deal, e-commerce becomes the best choice. As a result, logistics express delivery industry booms as well.
If asking someone is e-commerce successful now, he would certainly say “Yes”; the prosperity of Xiaomi mode has completely proven the situation. However, can anyone deny the continuing exist of retail market? Buying products in retail stores, consumers can better find quality problem, preventing counterfeit; for high-value electronic components, quality ensure plays more important role. Despite lower price, e-commerce seems seeing more bogus product; although return is allowed, buyers must take on the shipping fee; along with the time delay, these problems all pose higher requirement for e-commerce’s supply chain improvement.
Once I bought a skirt online, I combed through all descriptions; and only found all praises, even the product was 20 yuan. But after receiving the product, I could do nothing to the skirt, but put it in the bottom of box (I did not return for 10 yuan shipping fee). In fact, in terms of such price product, I have not showed many expectations, but why not to be honest. The skirt can be thrown, but this ending can not suit electronic world.
According to a survey, among all risks,
consumer safety and product recall rank the first and second, respectively. Electronic components get access to medical, military, and aerospace markets, the little fault threats life. Therefore, be honest, or there will no more chances again. No-fault supply chain seems impossible, but can be the striving direction.
Technology development makes manufacturers pursue shorter time to market. As electronic suppliers through e-commerce platform, shipping product faster than others is a competitive advantage. No commitment, action can win confidence.
Tags：
e-commerce, supply chain, electronic component