2013 has pasted; it is time to predict the situation for 2014, especially Chinese market is enlarging adjustment of industrial structure, which will have a significant impact on high-tech semiconductor electronics industry. With the release of a series of new policies, will telecommunications, automotive, medical, and other application segments see great change in market demand? What’s new opportunity and change for 2014?
Avnet focuses on emerging markets
By 2014, the U.S. market is expected to maintain moderate growth; but uncertain European market as well as economic slowdown in China is still unfavorable factors. From consumption and application segments perspective, there will be a lot of hot spots in the future electronic market; many fields will show new applications, which is a good sign to semiconductor industry.
For instance, demands of automotive electronics in 2014 will remain rapid growth; the number of semiconductor is to grow. In the field of communication, 4G LTE deserves the focus. And LEDs for industrial application and hot cloud and video surveillance market worth being paid attention. In addition, renewable energy will make a comeback, particularly in BLE technology-based wearable devices. At the same time, 4G LTE will be widely used in new phones.
“Medical, wireless, 4G LTE communications, LED, security monitoring and other fields have always been our focuses. Avnet Electronics’ components have been involved in almost all areas mentioned above; we certainly will not ignore these emerging markets. Each OEM may show different response to opportunities; but as one distributor, our emphasis comes to how to provide reference solution platforms and the most suitable supply chain support with Avnet design and service team, to enable customers to accelerate market reaction speed.”
Given rapidly changed market environment, product design complexity in all areas is continuing improving; but the lifecycle is shortening, affecting customers of different levels. Such as product cycle, the previous market change may be two years; but half of year now. Manufacturers are limited in limited in capacity to reach a speed; but users hope faster product introduction.
As such, Avnet hopes to take advantage of its professional team to bring a wide range of value-added services for customers, striving to offer customers the whole integrated service, achieve maximum cost-effectiveness and speed to market from part turnkey solution to programming, design chain, supply chain and logistics services.
For the different needs of various industries, Avnet Design Services and experienced FAE team could choose the most suitable products to help customers build module-level or board-level solutions. Avnet also would provide technical customers with solutions, such as independent studios design; they will offer these solutions to the third party to reach long-term win-win even multi-win.
“We hope to select advanced and complementary, good matching product line for target markets, and speed up customers’ product production and time to market. In the future, suppliers and customers will increase demand for agents; Avnet continues to enrich technical personnel, improve demand creation, stress design capacity and FAE strength, jointly achieving win-win with suppliers. In addition to technical support, our number of suppliers and product technology our agents the number of suppliers of products and product technology are second to none.”
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